Privacy policy

Last Revision: October 4, 2025

 

BENIRA operates this shop and website, including all related information, content, features, tools, products, and services, to provide you with a personalized shopping experience (the “Services”). BENIRA is built on Shopify, which enables us to offer the Services. This privacy policy explains how we collect, use, or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is any conflict between our Terms & Conditions and this privacy policy, this privacy policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

 

Please read this privacy policy carefully. By accessing or using any of the Services, you confirm that you have read this privacy policy and that you agree to the collection, use, and disclosure of your data as described herein.

 

What personal data do we collect or process?

 

When we use the term “personal data,” we refer to information that identifies or can be directly associated with you or another person. Personal data does not include information that is collected anonymously or anonymized in such a way that identification is no longer possible. Depending on how you interact with the Services, where you live, and what applicable law allows or requires, we may collect or process the following categories of personal data (and inferences drawn from them):

 

• Contact data such as name, postal address, billing address, shipping address, phone number, and email address.
• Financial data such as credit/debit card and bank account numbers, payment card data, financial account information, transaction details, payment method, payment confirmation, and other payment information.
• Account information such as username, password, security questions, configurations, and settings.
• Transaction information including items you view, add to cart, add to wish list, purchase, return, exchange, or cancel, and your past transactions.
• Communications with us, including information you provide when you contact us (e.g. when you send a customer support inquiry).
• Device information such as device type, browser or network connection information, IP address, and other unique identifiers.
• Usage information such as how and when you interact with the Services or browse them.

 

Sources of Personal Data

 

We may collect personal data from the following sources:

 

• Directly from you We collect data when you create an account, access or use the Services, communicate with us, or otherwise provide personal data to us.
• Automatically via the Services We collect data from your device or when you use our products or Services, visit our website, or via cookies and similar technologies.
• From our service providers We collect data when we engage service providers to operate certain features, and when they collect or process personal data on our behalf.
• From our partners and other third parties

 

How do we use your personal data?

 

Depending on how you interact with us or what Services you use, we may use your personal data for the following purposes:

• Provision, customization, and improvement of the Services. We use your data to provide the Services, including fulfilling our contract with you, processing payments, executing your orders, storing your configurations and items of interest, sending account-related notifications, managing your account, facilitating returns and exchanges, enabling you to review products, and creating a personalized shopping experience (e.g. recommending products).
• Marketing and advertising. We use your data for marketing purposes (e.g. sending marketing messages by email, SMS, or mail and showing you online ads for products or services based on your prior interactions).
• Security and fraud prevention. We use your data to authenticate your account, provide secure shopping and payment experiences, detect, investigate, or prevent fraudulent, illegal, insecure or malicious activity, protect public safety, and secure our Services.
• Communication with you. We use your data to provide customer support, respond to your inquiries, and maintain our business relationship with you.
• Legal reasons. We use your data to comply with applicable laws or legal processes, respond to law enforcement or regulatory requests, investigate potential legal claims or violations, enforce our policies, and protect our rights (or the rights of users).

 

How do we disclose personal data?

 

Under certain circumstances, we may share your personal data with third parties in accordance with this privacy policy. These circumstances may include:

 

• Service providers engaged by Shopify or us (e.g. IT operations, payment processing, data analytics, customer support, cloud storage, fulfillment, shipping).
• Business and marketing partners who provide marketing services and display advertisements. For example, Shopify may assist with personalized advertising across merchants and websites. Our marketing partners use data under their own privacy practices; depending on your location, you may have a right to instruct us not to share your data for targeted advertising.
• When you request or consent to sharing your information with third parties (e.g. to deliver products or use social login features).
• Affiliates or corporate group entities.
• In connection with business transactions (e.g. mergers, acquisitions, insolvency), compliance with legal obligations, enforcement of terms or policies, or protecting our rights and users.

Relationship with Shopify

 

The Services are hosted on Shopify, and Shopify collects and processes data regarding your access to and use of the Services for the purpose of providing and improving those Services. Data you submit through the Services is transmitted to Shopify and may be processed in countries other than your country of residence. We also use advanced Shopify features that may incorporate data from your interactions with our shop, other merchants, and Shopify. In such cases, Shopify is responsible for processing your personal data for those purposes. For details on how Shopify uses your data and your rights, see the Shopify Privacy Policy

 

 

Third‑Party Websites and Links

 

The Services may include links to websites or platforms operated by third parties. If you follow links not controlled by us, you should review their privacy and security policies. We are not responsible for the practices or accuracy of such third-party websites. If you provide information in public or semi-public spaces (e.g. social media), others may see and use it beyond our control. The presence of a link does not imply endorsement of the linked content unless explicitly stated.

 

Data of Minors

 

The Services are not intended for children, and we do not knowingly collect personal data from individuals under the legal age in your jurisdiction. If you are a parent or guardian and believe your minor child has provided us with personal data, please contact us (see contact section) to request deletion. As of the effective date of this policy, we do not “sell” or “share” personal data of persons under age 16 (as those terms are defined under applicable law).

 

Security and Retention of Your Data

 

While we strive to maintain robust security, no security system is perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may be at risk during transmission. We recommend against sending sensitive information via insecure means.

 

How long we retain your personal data depends on various factors, such as whether we need it to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce agreements.

 

Your Rights and Choices

 

Depending on where you live, you may have some or all of the following rights regarding your personal data (subject to exceptions and limitations under applicable law):

 

• Right of access / information. You may request access to personal data we hold about you.
• Right of deletion. You may request the deletion of personal data we hold about you.
• Right to correction. You may request correction of inaccurate personal data.
• Right to data portability. You may request a copy of your personal data and request we transfer it to another party.
• Control over communications. You may opt out of marketing emails by using the unsubscribe options included in our emails. We may still send you non‑marketing communications (e.g. about your account or orders).

 

If you reside in the UK or the European Economic Area, you may also have:

• Right to object / restrict processing. You can require us to cease or limit processing under certain conditions.
• Right to withdraw consent. Where our processing is based on consent, you may withdraw it without affecting the lawfulness of prior processing.

You can exercise these rights through the Services (if available) or by contacting us (see below). We may need to verify your identity before processing certain requests. You may authorize a representative to act on your behalf, subject to verification.

 

We will respond to requests in accordance with applicable law. Exercising your rights will not unduly prejudice you.

 

Complaints

 

If you have concerns about how we process your personal data, please contact us first using the contact details below. Depending on your location, you may also lodge a complaint with your local data protection authority. Within the EEA, you can find a list of relevant supervisory authorities.

 

International Transfers

 

Please note that we may transfer, store, or process personal data outside the country of your residence. Where data is transferred outside the European Economic Area (EEA) or the United Kingdom, we rely on approved transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent agreements, unless the destination country provides an adequate level of protection.

 

Changes to this Privacy Policy

 

We may update this privacy policy from time to time (e.g. to reflect changes in our practices, legal requirements, or services). We will publish the updated policy on this website, update the “Last Revision” date, and provide any legally required notice.

 

Contact

 

If you have questions about our data practices or this privacy policy, or wish to exercise any of your rights, please contact us at: office@beniraclo.com

Under applicable data protection laws, we are the data controller for your personal data.